8×8 has expanded its Open Channel Program to include partners from New Zealand and Australia.The program, which currently includes more than 1000 partners worldwide, enables partners to grow sales of 8×8’s portfolio enterprise communications platform, known as the 8×8 Open Communications Platform. The 8×8 Open Communications Platform brings together voice, team chat, meetings, and contact centre solutions fuelled by shared intelligent communications services like AI-driven expert routing and predictive analytics.
According to 8×8 senior vice president and global channel chief John DeLozier, partners have been instrumental in helping businesses to transform their digital workplaces, particularly as those businesses move on-premise communications and customer engagement to the cloud. Further, the 8×8 Open Communications Platform provides secure, scalable, and extensible capabilities that are required for organisations to create unique employee and customer experiences at scale.
“The shift to operate-from-anywhere enterprise communications has been elevated to a board-level and c-suite imperative and is a major opportunity globally for the channel. We are investing in the 8×8 Open Channel Program to provide all of the benefits, tools, resources and support required so both our partners and their customers can succeed.”
The 8×8 Open Channel Program brings all the company’s channel efforts under one enhanced partner program. It offers new performance-based tiers for Master Agents, Sub Agents and VARs, plus an Authorised level to give new partners an accelerated entrance into the program. 8×8 states that the new program offers:
Further, the 8×8 Open Channel Program ensures that every member of 8×8’s channel community, have the necessary resources to thrive. The partner program offers tiered levels of dedicated resources for lead generation and conversion, and customisable, white-gloved marketing campaigns to reach prospects. The program also includes activities such as blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, allows partners to manage all customer needs, as well as access deal information, certifications and marketing content.
Perth-based consultancy firm Scope Logic is an 8×8 partner. It was recently awarded Platinum partner status. Scope Logic managing director Oscar Wetherell says, “I am very proud to have our efforts recognised, and look forward to taking our partnership with 8×8 to even greater heights, bringing world-class cloud communications, collaborations, and customer engagements to progressive businesses throughout Australia.”
Source: https://channellife.com.au/story/8×8-expands-partner-program-to-a-nz